A beautiful smiling Simba Academy female marketing student holding up a sign that says buy local to encourage shoppers to buy local. The picture is also a graphical representation of the need for local businesses to improve their visibility on the internet known as a Local SEO by learning from Simba Academy what is local seo
Optimize your site’s Home, About & Contact web pages with relevant keywords, business name, address and phone number (NAP)
Optimize your website’s footer with Business name, address and phone number (NAP). If your business has multiple locations, mention and link to them in the footer.
Have a clickable business phone number. Most local searches happen on mobile devices, so a clickable number makes it easy for local searchers to contact your business.
Include your location in web page names, page titles, meta descriptions and web address URLs. Including location in page names, titles and web addresses means your site is optimized for both local searches and local clients.
Include your location plus relevant keywords into your image file name and image ALT text tag.
Make sure your site is Mobile-Friendly/Responsive. Majority of local searches are from mobile devices, so to help your ranks and customer experience its best to have your site mobile-friendly.
Google My Business (GMB) Listing: A free tool that lets you manage how your local business appears on Google Search results and Maps. A GMB listing can enable your website to show up in the local pack of Google Search results and the Knowledge Graph panels.
Claim your business
Verify your business by postcard or phone or email. You can also get instant and bulk verification.
Optimize your GMB listing
Upload photos because according to Google businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps.
Upload a GMB cover photo.
Upload a friendly profile photo. Your profile photo is used to show your identity when you post a photo or reply to customer reviews.
Upload a video because you can use it to tell a story about your business and its local connections.
Encourage customers to leave reviews and also respond to reviews whether good or bad.
Blog on your GMB listing: Once you claim your Google My Business listing, you can post directly to your GMB site with news, events and even your products/services.
Claim your Bing Places for Business
Bing Places for Business is Microsoft’s version of Google My Business. Claim your business and ensure the NAP, description and web address URL are the same as those on GMB, and in local directory listings.
Get on the Map. Make sure your business is listed on all mapping resources.
Claiming your Google My Business listing and Bing Places for Business should take care of Google and Bing Maps. Other mapping services you can submit your business to include Apple Maps. MapQuest, RoadTrippers and Waze.
Google Map Embed. Adding a Google map to your contact page or footer, so you can quickly show searchers and search engines exactly where you’re located. Using an embedded map rather than a static map image provides extra functionality and reduces friction — a human visitor can just click the map and grab directions.
Use a Local Schema/Structured Data Markup. Local businesses can benefit from an on-page schema markup related to their business. Make sure your site has structured data markup including all relevant information like your opening/closing hours, departments, and NAP.
Optimize for voice search
Since most voice searches are local, this tip is an absolute must if you’re a local business or have a target audience in a specific geographic area.
Engage local influences on social media. This is an essential part of off-page local seo to get your brand name recognized locally.
Encourage your customers to leave reviews.
Google consistently favors sites with more reviews in its local packs. Encourage or incentivize, adding more reviews in places such as Google Maps, Yelp and more. Beware though, fake reviews are obviously a no-no but other places also have strict rules on what is acceptable
Testimonials from local customers. Boost your local brand’s credibility by getting testimonials from local customers. Testimonials, especially on a local level, can have a big impact. Seventy-three percent of consumers say that positive reviews make them trust a local business more.
Create a press section for your site. Use it to publicize any locally relevant events including those which your local business participate in.
Get mentioned in the local newspapers. Because this helps boost your local brand as rankings in search results.
Get relevant and high quality citations.
A successful local SEO campaign is based upon the quality and quantity of listings/business mentioned (citations) you have. In other words, the number of places you can add your business, and get a citation.
Have consistent business information across the web (NAP)
NAP is shorthand for Name, Address, and Phone number. It should really be NAP+W with the W for website address. All this really means is that your name and address should be consistent across the web.
Location pages for businesses in multiple locations.
If your business has multiple locations then a page for each of these locations is strongly recommended. Customers will interact with a specific location and have a page that specifically covers that location is essential in developing strong Local SEO visibility.
Typical content for these includes: Address, Local phone number, Services provided at this location (with links to service pages ideally), Location-specific team members, Case studies & portfolio items specific to this location, Reviews and testimonials specific to this location and Location-specific social media channels
Create and share video content. Videos are highly engaging and shareable and will help boost your brand and help get organic traffic from the world’s #2 search engine.
Write locally relevant content and link out to other recognized local businesses. A high-quality diverse set of outbound links (links from your site pointing to another site) is good for your search rankings as it demonstrates knowledge of the local area.
Have a Facebook business page. Use it to share locally relevant information
I teach the world's marketers and entrepreneurs Digital Marketing for FREE at Simba Academy. I am the founder of Simba Academy, I write books about Digital Marketing, I am a Digital Marketing consultant and I speak about Digital Marketing.
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