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SEO Keyword Research Tips

A young simba academy marketing student wearing a green shirt posing for a picture that represents Simba's SEO keyword research tips
  • Create your own branded keywords.With branded keywords search engines have little to no choice but to show you 1st for that branded search term e.g. the search term “Happy Meal” brings up McDonalds, “Skyscraper Technique” brings up Brian Dean’s site (Brian Dean is the original person who coined the term).
    • Make sure branded keywords are short, easy to pronounce and unique.
  • Make one relevant topic the focus of your website and web pages. From the domain name, page titles, meta description, content and everything else – it has to be clear to a new site visitor (and search engine bots) what topic the website is about.
    • Do not attempt to optimize your site or pages for too many keywords. This  leads to keyword cannibalization i.e. Google search bots not knowing which pages rank for which keywords.
  • Find And Use LSI Keywords & Synonyms. Because of Google Hummingbird update and RankBrain, Google is good at understanding the topic your content is about if you use LSI keywords and Synonyms.
  • Find and target  long-tail keywords to rank for voice searches. According to SEMRush, 2 in 5 adults use voice search at least once per day. By 2020 it is estimated that half of all searches will have shifted from the keyboard to the microphone!
  • Target long-tail keywords with low competition to have a better chance of ranking.
  • Validate keywords by checking the following: 
    • Search intent: is the why behind a search query. In other words, why did the person make this search? Do they want to learn something? Are they looking to make a purchase? Are they looking to compare products/services? 
    • People searching using the keyword, how likely is it that they will buy what you sell?
    • Is there enough search volume for that particular keyword to be of value to your business?
    • How strong is the competition i.e. keyword difficulty for that particular keyword?
  • Avoid keywords with high search volume but also high competition.
  • Conduct a Content Gap Analysis  i.e. see the keywords your competition are currently ranking for in the top 10 that you don’t and include them in your research
  • Use the keyword golden ratio to find keywords with low competition in the search results. The Keyword Golden Ratio (KGR) is a data-driven way to find keywords with little to no competition. The formula is: the number of Google results that have the keyword phrase in the title divided by the monthly search volume, where the search volume is less than 250.
  • Find keywords from relevant Wikipedia table of contents. Most times the table of content and wikipedia articles contain sub-topics which are useful keywords to target.
  • Find Popular Topics Using Forums
  • Create Buyer Personas To Help Generate Keyword Ideas. Creation of a Buyer Persona: Getting into your customer’s shoes is the first step to keyword research. Remember, customers are not searching for your site. They are searching for valuable information to solve their problems. Having a buyer persona is a crucial first step to figuring out what your best customers are typing into Google
  • Use Google Trends to find trending search queries and related queries
  • Use Taboola Trends to find trendings words
  • Find out Which Keywords Are Driving Your Competitor’s Search Traffic Then Steal Them for Your Own Site!
  • Set Up Alerts to Spy on Your Competitor’s New Keywords in Real-Time. That way keep tabs on your competitor’s content strategy by monitoring their new keywords.

Written by Simba

I teach the world's marketers and entrepreneurs Digital Marketing for FREE at Simba Academy. I am the founder of Simba Academy, I write books about Digital Marketing, I am a Digital Marketing consultant and I speak about Digital Marketing.

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