SMS #1

Google is like the "Amazon" of Content Marketing & Facebook is like the "Ebay" of Content Marketing.

There are powerful forces that are ever so ready and can’t wait to starve your content of the attention it deserves and needs for your business to grow. 

That is what the Simba’s Five Forces is all about – helping you identify the Five (5) Forces that will hold your content back from getting to the world.

Learn Digital Marketing for FREE at Simba Academy – simbacademy.com

“Social Media Marketing is SEXY but Search PAYS the bills!”

"The Internet is a Battlefield for Attention!"

There are powerful forces that are ever so ready and can’t wait to starve your content of the attention it deserves and needs for your business to grow. 

That is what the Simba’s Five Forces is all about – helping you identify the Five (5) Forces that will hold your content back from getting to the world.

Learn Digital Marketing for FREE at Simba Academy – simbacademy.com

“The Internet is a Battlefield for Attention” ~ Gary Vaynerchuck

"The 10 Commandments of SEO!"

The Ten SEO Commandments, also known as SEO Stewie’s 10 SEO Commandments, are a set of SEO principles relating to Digital Marketing and SEO in general

Learn Digital Marketing for FREE at Simba Academy – simbacademy.com

SMS #5

An Arrogant SEO Aristocrat Hires Wants to Hire an SEO Butler! [A Parody about Black Hat SEO]

A parody about Black Hat SEO i.e. illegal SEO techniques for boosting your position in the search engine results pages!

Hello, I’m Simba Mudonzvo, founder of Simba Academy and I like to find fun ways of explaining SEO or Search Engine Optimization.  If you are new to SEO and impatient (because SEO takes time!) then most likely you will fall for some good ol’ SEO tricks!   In the SEO world, there are SEO scammers (or self titled SEO Gurus!) who are going to promise you the world for mere dollars!  They will help you try cheat Google (and other search engines) so that you become number 1 overnight and get FREE traffic to your website!  This is known as Black Hat SEO! Even if it works (most likely it won’t), it has serious repercussions for your website and business a few months or years down the line!  

“I feel like the Fresh Prince of SEO”

An SEO Aristocrat Hires A New SEO Butler! (SEO Parody about Black Hat SEO)  

Below is a summary of Black Hat SEO.  

In short, Black Hat SEO goes against  Google’s and Bing’s Webmaster Guidelines! 

Black Hat SEO  

Hidden Text is when text on a web page is invisible or hidden to a website user but visible and crawlable by search engines. The text is usually useless to a user but could be useful to search engine crawlers as it helps with understanding and ranking the web page.  

Hidden Links is when Web pages contain links invisible or hidden to the user but can be seen and crawled by the search engines. Sometimes the links are hidden behind an image.  

Cloaking is when website users are shown one web pages and the search engines are shown a different web page. For example, some websites show flash content to website users and HTML content to search engines. This is common on illegal streaming sites.  

Link Farms or Schemes is when a website owner pays money to get Backlinks from other websites. These Backlinks are not earned but rather paid for.  

Keywords And Anchor Text Stuffing: Keyword stuffing is when there are too many keywords in the text making the text unreadable or unintelligent to a website user.