Search engine optimization, or SEO, is the practice of improving the ranking of a website on search engines. One way to do this is by including branded keywords in the website’s content.
Branded keywords are the search terms that include the name of a company or organization. They can also be in conjunction with their product or service. For example, ‘Google’ would be a brand name, ‘Simba Academy‘ or ‘Ahrefs’ could also be considered a branded keyword.
Including branded keywords in website content can help to improve the visibility of the site on search engines and attract more visitors.
However, it is important to use branded keywords sparingly and only in places where they are relevant.
Overuse of branded keywords can result in penalization by search engines. Therefore, it is important to engage in keyword research to identify the most effective keywords to use for SEO purposes. When used correctly, branded keywords can be a powerful tool for improving the ranking of a website on search engines.