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What is a Broken Link?

A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for seo dictionary terms
A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for Simba's SEO dictionary terms

A broken link is a link that leads to a 404 not found error. This can happen when a website goes offline, is removed without implementing a redirect, or the destination URL is changed without implementing a 301 redirect.

Broken links can have a negative impact on SEO by preventing search engine crawlers from accessing your content, and they can also negatively affect the user experience by leading visitors to dead ends.

To avoid these problems, it’s important to regularly check for broken links and fix them as soon as possible. You can use various tools and methods for link building to help improve your SEO, and broken link building is one strategy you can use to identify and fix broken links on your website. By fixing broken links, you can improve your SEO and the user experience on your site.

Why Broken Links are bad for your SEO?

Ah, the broken link. That pesky little thing that can wreak havoc on your SEO efforts (and your website visitors). A broken link is a link that leads to a 404 not found error.

Typically, a link becomes broken when a website goes offline or is removed without implementing a redirect, or the destination URL is changed without implementing a 301 redirect.

Broken links are bad for SEO because they:

  • Create a poor user experience – nobody likes clicking on a link only to be taken to an error page.
  • Damage your credibility – if you’re linking to outdated or inaccurate information, it reflects poorly on you.
  • Hurt your link building efforts – if you’re constantly having to remove broken links from your site, it’s going to be tough to convince other website owners to link to you.
  • Waste crawl budget – if Googlebot is constantly crawling broken links on your site, it’s taking away valuable resources that could be used elsewhere. So how do you find and fix broken links? There are a few different ways:
  • Check your website regularly using a tool like Screaming Frog or Xenu Link Sleuth.
  • Use Google Search Console to see if there are any 404

Written by Simba

I teach the world's marketers and entrepreneurs Digital Marketing for FREE at Simba Academy. I am the founder of Simba Academy, I write books about Digital Marketing, I am a Digital Marketing consultant and I speak about Digital Marketing.

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