in

What is a Customer Purchase Journey?

A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for seo dictionary terms
A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for Simba's SEO dictionary terms

Customer purchase journey is a marketing term for all of the potential moments (or touchpoints) at which a prospective customer is exposed to or engages with a brand.

All of these interactions are designed to eventually persuade, influence, and convert that Buying Process, Consumer Decision Journey, the Customer Journey to Online Purchase, Marketing Funnel, Path to Purchase, Purchase Funnel prospect to become a customer, client, or subscriber.

Written by Simba

I teach the world's marketers and entrepreneurs Digital Marketing for FREE at Simba Academy. I am the founder of Simba Academy, I write books about Digital Marketing, I am a Digital Marketing consultant and I speak about Digital Marketing.

Comments

Leave a Reply

Your email address will not be published.

What do you think?

A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for seo dictionary terms

What is a Customer Avatar?

A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for seo dictionary terms

What is a Customer Relationship Management (CRM)?