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What is a Lead Magnet?

A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for seo dictionary terms
A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for Simba's SEO dictionary terms

Lead Magnet is Refers to content that is used to encourage potential customers (leads) to leave their email or other contact information. The most common example of using a lead magnet is offering a free ebook in exchange for the user’s email. The email lists gathered this way are then used in further marketing strategies.

From Simba’s SEO Dictionary

Written by Simba

I teach the world's marketers and entrepreneurs Digital Marketing for FREE at Simba Academy. I am the founder of Simba Academy, I write books about Digital Marketing, I am a Digital Marketing consultant and I speak about Digital Marketing.

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