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What is a Link Exchange?

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A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for Simba's SEO dictionary terms

Link Exchange is Also known as reciprocal linking, link exchanges involve “you link to me and I’ll link to you” tactics. Excessive link exchanges are a violation of Google’s quality guidelines. Link exchange is when two or more websites agree to host backlinks to each other in order to boost their page rank. According to Google’s Webmaster Guidelines, excessive link exchanges can “negatively impact a site’s ranking in search results.” Google’s guidelines:

From Simba’s SEO Dictionary

Written by Simba

I teach the world's marketers and entrepreneurs Digital Marketing for FREE at Simba Academy. I am the founder of Simba Academy, I write books about Digital Marketing, I am a Digital Marketing consultant and I speak about Digital Marketing.

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