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What is a UTM (Urchin Tracking Module)?

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A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for Simba's SEO dictionary terms

Utm (Urchin Tracking Module) is An urchin tracking module (UTM) is a code that you  append to the end of a web address URL. It is used by marketers to track the effectiveness of online marketing campaigns as it gives extra details about traffic.

From Simba’s SEO Dictionary

Written by Simba

I teach the world's marketers and entrepreneurs Digital Marketing for FREE at Simba Academy. I am the founder of Simba Academy, I write books about Digital Marketing, I am a Digital Marketing consultant and I speak about Digital Marketing.

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