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What is an Interstitial?

A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for seo dictionary terms
A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for Simba's SEO dictionary terms

Interstitials is A disruptive, promotional page that is inserted in the normal site content. For example, a pop-up or lightbox that covers the whole web page, that a visitor came to see, and that needs to be manually closed to continue browsing. This makes content hard to access and reduces user experience. Having an interstitial immediately or shortly after a user clicks on your link in SERPs on your mobile site can result in a Google penalty.

From Simba’s SEO Dictionary

Written by Simba

Author, Educator, Speaker & Creator of the Simba's Five Forces, Simba's Content Matrix, Customer Ikigai and 7Cs of Digital Marketing Mix

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