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What is Black Hat SEO?

A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for seo dictionary terms
A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for Simba's SEO dictionary terms

Black Hat SEO is the use of manipulative or deceptive practices to achieve a higher rank in search engines. Participating in link schemes, generating automatic content (or auto-generated content), and placing hidden text or links on web pages are a few examples of disapproved practices by Google.

Websites that practice black hat SEO techniques can be automatically demoted by algorithms such as Penguin or can have manual action taken against them by the search engine’s quality team.

As a result, it’s important to avoid using any techniques that could be considered blackhat if you want your website to maintain a good ranking.

Black hat seo may get you quick results, but it’s not worth the risk. Google will eventually figure out what you’re doing and penalize your site. Play it safe and stick to white hat SEO practices.

Written by Simba

I teach the world's marketers and entrepreneurs Digital Marketing for FREE at Simba Academy. I am the founder of Simba Academy, I write books about Digital Marketing, I am a Digital Marketing consultant and I speak about Digital Marketing.

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