A click bait is a black hat SEO technique designed to entice people to click on links, typically by over-promising or being intentionally misleading in headlines. By doing this, publishers can earn advertising revenue by showing ads on the clickbait content.
Clickbait is any content carefully calculated to maximize reader clicks, attention, and shares
Despite this, some have praised clickbait titles as a useful engagement approach, while the majority of people have expressed their distaste for tabloid-style sensationalism.
Clickbait has been the target of much criticism, ranging from it being gimmicky to allegations that it is responsible for the demise of true and honest journalism.
Whether you love or despise clickbait, you can’t deny that it still works! Many of the eyes on Buzzfeed, Upworthy, and other internet media outlets are thanks to clickbait (including many reputable media sites).
What about if it works for them? Should you employ clickbait as part of your SEO strategy?
As long as the material fulfills the promise of your clickbait title, go for it; if, on the other hand, the content is entirely disconnected from the headline, users will not trust it and will not return.
Why do internet users hate clickbait?
Internet users hate clickbait because it is often used to trick them into clicking on links that they would not normally click on. This can lead to a waste of time and be frustrating. In some cases, it can also lead to malicious software being downloaded onto your computer.
Google and Facebook Hate Clickbait Content
Google and Facebook (two of the web’s most popular content platforms, according to Simba’s Five Forces) have begun to counter it as a new kind of spam, recognizing clickbait as a type of spam. Google’s ability to recognize “high-quality” content has been gradually improved since 2011, eliminating any duplicate or unoriginal content (which is prevalent in clickbait) while learning to detect deceptive headlines that are only intended to attract clicks. Google has largely eliminated the worst clickbait offenders from its search results in the current era of Panda algorithm update.
Stories on Facebook (which include links to your material) are graded based on a variety of criteria, including how long people spend reading the material after they click. The algorithm assumes that when visitors click away and return to Facebook, they aren’t interested in the content.
In 2014, Facebook began to clean house in its newsfeeds, removing both organic postings and advertisements that were deemed “spammy,” giving users more control over the types of content they see. While the precise criteria for Facebook’s quality checks are not made public, there has been a notable reduction in clickbait-style articles in most people’s newsfeeds.