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What is Cost Per Click (CPC)?

A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for seo dictionary terms
A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for Simba's SEO dictionary terms

Cost Per Click (CPC) is a measure used in the online advertising industry for the cost incurred by the advertiser each time someone clicks on the advertiser’s ad.

In CPC advertising, there is no charge for views of the advertisement, only for clicks.

CPC is an indicative metric of the commercial potential of a keyword when conducting keyword research.

Written by Simba

I teach the world's marketers and entrepreneurs Digital Marketing for FREE at Simba Academy. I am the founder of Simba Academy, I write books about Digital Marketing, I am a Digital Marketing consultant and I speak about Digital Marketing.

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