E-A-T is an acronym for Expert, Authoritative, and Trustworthy.
Web pages that do not display these characteristics tend to be seen as low quality in the eyes of Google.
E-A-T is becoming more and more important as search evolves and increases the importance of solving user intent. The expertise and authoritativeness of a site increase its quality.
Further Reading on E-A-T
- What is E-A-T? Why it’s important for SEO (Ahrefs)
- E-A-T and SEO for Google: Everything you need to know (Marie Haynes)