Local SEO is a method to market your local business online.
In other words, you are marketing your businesses locally, within your area (geographically speaking)
It helps local businesses to promote their products and services to local customers at the exact time they are searching for them online.
Usually local searches are best + [name of service] + near me. This is called ‘local intent’.
Local SEO helps your business appear in Google’s local pack i.e. the business listings that appear below the Google map in the search results.