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What is Over Optimization?

A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for seo dictionary terms
A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for Simba's SEO dictionary terms

Over Optimization is The practice of optimizing to please (or even trick) the search engine instead of delivering user-friendly and relevant content to the visitor. Examples of these practices include writing content to the keyword, where the keyword is unnaturally repeated in the content or gathering backlinks at a suspiciously fast rate. Doing this might get your website penalized or downgraded in terms of SERP rankings.

From Simba’s SEO Dictionary

Written by Simba

Author, Educator, Speaker & Creator of the Simba's Five Forces, Simba's Content Matrix, Customer Ikigai and 7Cs of Digital Marketing Mix

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