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What is Technical SEO?

Simba as a child with a Elon Musk SpaceX backpack about to be launched into space to learn What is Technical SEO, but why go through all this effort than just download the free Simba Academy mobile app and learn digital marketing for free
Simba as a child with a Elon Musk SpaceX backpack about to be launched into space to learn What is Technical SEO, but why go through all this effort than just download the free Simba Academy mobile app and learn digital marketing for free

Technical SEO refers to website and server optimizations help search engine spiders crawl and index your site more effectively.

There are 4 major areas your technical SEO should address:

  1. Website Content: You need to make sure your website content and important web pages can be crawled and indexed by search engine bots. Also, you need to make sure that irrelevant content and web pages are NOT crawled.
  2. Website Structure: You need to create a website that is easy to use for humans and search engine bots. You need to have a simple website structure, navigation and URL structure.
  3. Website Performance: You need to make sure your website is fast, mobile friendly and can be used by anyone (accessibility).
  4. Website Security: Your website has to be secure otherwise customers will not trust you with personal or credit card information. Web browsers now warn users if they are about to click a link to a hacked or unsecured website.

If you’re running a website, it’s important to make sure that your technical SEO is in order. Technical SEO is the process of optimizing your website for Google search engine crawlers. This includes making sure that your website is easy to crawl and index, that your pages load quickly, and that you have structured data implemented correctly. In this blog post, we will explain how Google search works, and walk you through the steps you need to take to improve your Technical SEO. Let’s get started!

How Google Search Works:

Google uses a combination of algorithms and heuristics to determine which websites to rank for a given query. The algorithms they use take into account hundreds of factors, including the quality of your website’s content, the structure of your website, the speed of your website, and more. Technical SEO is important because it helps Google understand your website and crawl it effectively.

WebsitAes:

A website is a collection of files that are stored on a web server. When you type in a URL, your browser sends a request to the server for the files associated with that URL. The server then sends back the requested files, and your browser renders them into a webpage.

HTML:

HTML, or HyperText Markup Language, is the code that is used to structure a web page. It defines the content of a web page and how it should be displayed. CSS:

CSS, or Cascading Style Sheets, is the code that is used to style a web page. It defines the appearance of a web page, including its layout, colors, and fonts.

Javascript:

Javascript is a programming language that is used to add interactive features to a web page. Technical SEO is important for Javascript because it can help Google understand what your website does and how it works.

What is Technical SEO?: Technical SEO is the process of optimizing your website for Google search engine crawlers. This includes making sure that your website is easy to crawl and index, that your pages load quickly, and that you have structured data implemented correctly. Technical SEO is important because it helps Google understand your website and crawl it effectively.

Why is Technical SEO important?: Technical SEO is important because it helps Google understand your website and crawl it effectively. Technical SEO is also important because it can help improve your website’s search engine ranking.

How to improve Technical SEO?: You can improve Technical SEO by making sure that your website is easy to crawl and index, that your pages load quickly, and that you have structured data implemented correctly. You can also improve Technical SEO by optimizing your website’s speed, implementing SSL, and avoiding duplicate content.

Site structure and navigation: The structure of your website is important for Technical SEO because it helps Google understand how your website is organized. Your website’s navigation should be easy to use and should help users find the information they are looking for.

Hreflang for international websites: If you have an international website, you should use hreflang tags to tell Google which language your website is in. This will help Google show your website to users in the correct language.

What are the characteristics of a technically optimized website?: A technically optimized website is one that is easy to crawl and index, that has fast page load times, and that has correct structured data implementation.

Crawling, Rendering and Indexing: Crawling is the process of Google search engine crawlers visiting your website and indexing its content. Rendering is the process of your browser displaying the content of a web page. Indexing is the process of Google adding your website’s content to its search index.

XML Sitemap: An XML sitemap is a file that contains a list of all the pages on your website. Technical SEO is important for XML sitemaps because they help Google find and index your website’s pages.

Page Speed Optimization: Page speed optimization is the process of making sure that your website’s pages load quickly. Technical SEO is important for page speed optimization because it can help improve your website’s search engine ranking.

Structured Data: Structured data is code that is used to describe the content of a web page. Technical SEO is important for structured data because it helps Google understand the content of your website and index it correctly.

SSL: SSL, or Secure Sockets Layer, is a security protocol that is used to encrypt communication between a web server and a web browser. Technical SEO is important for SSL because it can help improve your website’s search engine ranking.

Thin and Duplicate Content: Thin and duplicate content are types of content that are not very useful to users. Technical SEO is important for thin and duplicate content because it can help improve your website’s search engine ranking.

Technical SEO is important because it helps Google understand your website and crawl it effectively. Technical SEO is also important because it can help improve your website’s search engine ranking. You can improve Technical SEO by making sure that your website is easy to crawl and index, that your pages load quickly, and that you have structured data implemented correctly. You can also improve Technical SEO by optimizing your website’s speed, implementing SSL, and avoiding duplicate content. The structure of your website is important for Technical SEO because it helps Google understand how your website is organized. Your website’s navigation should be easy to use and should help users find the information they are looking for. If you have an international website, you should use hreflang tags to tell Google which language your website is in. This will help Google show your website to users in the correct language. A technically optimized website is one that is easy to crawl and index, that has fast page load times, and that has correct structured data implementation. Crawling is the process of Google search engine crawlers visiting your website and indexing its content. Rendering is the process of your browser displaying the content of a web page. Indexing is the process of Google adding your website’s content to its search index. Technical SEO is important for XML sitemaps because they help Google find and index your website’s pages. Technical SEO is also important for page speed optimization because it can help improve your website’s search engine ranking. Finally, Technical SEO is important for structured data because it helps Google understand the content of your website and index it correctly. Technical SEO is a complex and ever-changing field, but by understanding the basics, you can make sure that your website is technically optimized and easy for Google to crawl and index.

Written by Simba

I teach the world's marketers and entrepreneurs Digital Marketing for FREE at Simba Academy. I am the founder of Simba Academy, I write books about Digital Marketing, I am a Digital Marketing consultant and I speak about Digital Marketing.

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