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What is the EMD (Exact Match Domain) Google Search Algorithm Update?

A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for seo dictionary terms
A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for Simba's SEO dictionary terms

The EMD or exact match domain update was a Google search algorithm update that was designed to reduce the weight of exact match domain names that were ranking well simply because they had a keyword in the root domain name or web address.

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I teach the world's marketers and entrepreneurs Digital Marketing for FREE at Simba Academy. I am the founder of Simba Academy, I write books about Digital Marketing, I am a Digital Marketing consultant and I speak about Digital Marketing.

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