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What is User Intent?

A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for seo dictionary terms
A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for Simba's SEO dictionary terms

User Intent is aka Searchers Intent, In the context of SEO, intent refers to what users really want from the words they typed into the search bar “User intent” refers to the driving reason behind a searcher’s query. Searcher intent refers to the “why” behind a given search query — what is the searcher hoping to achieve? Searcher intent can be categorized in four ways: Informational, Navigational, Commercial and Transactional.

From Simba’s SEO Dictionary

Written by Simba

Author, Educator, Speaker & Creator of the Simba's Five Forces, Simba's Content Matrix, Customer Ikigai and 7Cs of Digital Marketing Mix

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