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What is YouTube SEO?

millions of youtube red buttons that are being given out freely to all simba academy marketing students who want to learn about what is YouTube SEO
millions of youtube red buttons that are being given out freely to all simba academy marketing students who want to learn about what is YouTube SEO

YouTube SEO involves optimizing your YouTube channel, playlists, meta data, description, and the videos themselves to get more views and subscribers.

Unlike on social media, on YouTube, users come to the website with the intent of watching videos. YouTube attracts shoppers In the early stages of the buyer’s journey. These shoppers want to find out as much about their problems and potential solutions as possible from YouTube videos. 

This explains why product review videos (aka unboxing) are popular.

On Facebook, users discover popular videos while socializing. 

There is no intent to shop but rather to connect and be entertained.

Use YouTube to get to long-term video engagement.

Written by Simba

Author, Educator, Speaker & Creator of the Simba's Five Forces, Simba's Content Matrix, Customer Ikigai and 7Cs of Digital Marketing Mix

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