SEO Acronyms

Do you ever feel like everyone in SEO speaks a foreign language?

Don’t worry, you’re not alone.

In fact, I’m pretty sure most of us have been there at one point or another.

With all of the SEO acronyms and abbreviations flying around, it’s no wonder!

But don’t let that intimidate you.

In this post, Simba Academy is going to break down some of the most common SEO acronyms so that you can sound like a pro too.

Trust me, once you know what these mean, things will start to make a lot more sense and be able to understand SEO conversations amongst the pros.

Ready?

Let’s dive in!

SEO Acronyms from A – Z

301	Permanent Redirect
302	Temporary Redirect
304	File Not Modified
401	Unauthorized Error
403	Forbidden Error
404	Web Page Not Found
410	Web Page Permanently Not Available
503	The Server Is Unavailable
522	Connection Timed Out
ABO	Always Be Optimizing
AJAX	Asynchronous Javascript And Xml
ALT	The Alternative Text Attribute Tag
AMP	Accelerated Mobile Page
AOV	Average Order Value
API	Application Program Interface
AR	Augmented Reality
AS	Article Submission
ASP	Application Service Provider
ATD	Agency Trading Desk
AV	Altavista
B2B	Business To Business
B2C	Business To Consumer
BERT	Bidirectional Encoder Representations from Transformers
BH	Black Hat SEO
BHW	Blackhatworld
BI	Bing Index
BL	Backlink
BR	Bounce Rate
CAC	Customer Acquisition Cost
CAPTCHA	Completely Automated Public Turing Test To Tell Computers And Humans Apart
ccTLD	Country Code Top-level Domain
CF	Citation Flow
CGI	Common Gateway Interface
CLV	Customer Lifetime Value
CMS	Content Management System
COA	Cost Of Acquisition
CPA	Cost Per Acquisition
CPC	Cost Per Click
CPI	Cost Per Impression
CPL	Cost Per Lead
CPM	Cost Per Mile (Thousand Impressions)
CPO	Cost Per Order
CPV	Cost Per View
CR	Conversion Rate
CRC	Customer Retention Cost
CRM	Customer Relationship Management
CRO	Conversion Rate Optimization
CSE	Comparison Shopping Engine/Custom Search Engine
CSS	Cascading Style Sheets
CSV	(Export Option In Keysearch) – Comma-separated Values (Compatible With Excel And Mac Numbers).
CTA	Call To Action
CTR	Click-through Rate
CX	Customer Experience
DA	Domain Authority
DDOS	Distributed Denial Of Service
DFO	Data Feed Optimization
DKI	Dynamic Keyword Insertion
DLP	Directory Listings Page
DLR	Deep Link Ratio
DMCA	Digital Millennium Copyright Act
DMOZ	Directory – Mozilla
DMP	Data Management Platform
DNS	Domain Name Server
DR	Domain Rating
DR	Direct Response
DRPs	Directory Submission
DS	Directory Results Pages
DSP	Demand-Side Platform
DSRP	Directory Search Results Page
EAT	Expertise, Authoritativeness, Trustworthiness.
ECPC	Enhanced Cost Per Click
EMD	Exact Match Domain
EPC	Earnings Per Click
EPM	Earnings Per Mille (Thousand)
ERD	Education Referring Domains
ESP	Email Service Provider
FBML	Facebook Markup Language
FCP	Frequently Cached Page
FFA	Free For All Pages
FTP	File Transfer Protocol
GA	Google Analytics
GAP	Google Advertising Professional
GAS	Guaranteed Article Submission
GDS	Guaranteed Directory Submission
GI	Google Index
GIS	Google Image Search
GIY	Google It Yourself
GMB	Google My Business
GRD	Government Referring Domains
GSC	Google Search Console
GTM	Google Tag Manager
GUI	Graphical User Interface
GWT	Google Webmaster Tools
GYM	Google Yahoo Msn
H1	Level 1 Heading Markup
H2	Level 2 Heading Markup
H3	Level 3 Heading Markup
H4	Level 4 Heading Markup
H5	Level 5 Heading Markup
Href	Hypertext Reference
HTML	Hypertext Markup Language
HTTP	Hypertext Transfer Protocol
HTTPS	Hypertext Transfer Protocol Secure
IBL	In Bound Links
IDF	Inverse Document Frequency
IFTTT	If This Then That
IM	Internet Marketing
IP	Internet Protocol (Address)
ISP	Internet Service Provider
KD	Keyword Difficulty
KD	Keyword Density
KDA	Keyword Density Analyzer
KEI	Keyword Effectiveness Index
KPI	Key Performance Indicator
LB	Link Building
LPO	Landing Page Optimization
LSA	Latent Semantic Analysis
LSEO	Local Search Engine Optimization
LSI	Latent Semantic Indexing
LTKW	Long Tail Keyword
LTV	Lifetime Value
MC	Main Content
MC	Mixed Content
MCP	Moderately Cached Page
MFA	Made For Advertising
MQL	Marketing Qualified Lead
MTO	Meta Tags Optimization
MVT	Multivariate Testing
NAP	Name, Address, Phone Number
NSEO	Negative Seo
OBL	Outbound Link
ODP	Open Directory Project
OG	Facebook Open Graph
ORM	Online Reputation Management
OS	Operating System
OS	Open Source
OSE	Open Site Explorer
OWBL	One Way Back Link
P4P	Paid For Placement
PA	Page Authority
PBN	Private Blog Network
PDF	Portable Document Format
PFI	Pay For Inclusion
PFL	Paid For Listings
PFP	Pay For Performance
PHP	Hypertext Preprocessor
PPC	Pay Per Click
PPCSE	Pay Per Click Search Engine
PPL	Pay Per Lead
PPR	Pay Per Rank
PPS	Pay Per Sale
PR	Press Release
PR	Page Rank
PV	Page Views
PWA	Progressive Web App
QA	Quality Assurance
QDD	Query Deserves Diversity
QDF	Query Deserves Freshness
QS	Quality Score
RD	Referring Domains
RFI	Request For Information
RFP	Request For Proposal
RI	Regular Index
RM	Reputation Management
ROI	Return On Investment
RON	Run Of Network
ROR	Ruby On Rails
ROS	Run Of Site
RPM	Revenue Per Mile (Thousands).
RSS	Really Simple Syndication Or Rich Site Summary
RT	Re-tweet
RTD	Real-time Data
RTL	Regional Long Tail
SaaS	Software As A Service
SB	Social Bookmarking
SD	Semantic Distance
SE	Search Engine
SEM	Search Engine Marketing
SEO	Search Engine Optimization
SEP	Search Engine Positioning
SER	Search Engine Ranking
SERM	Search Engine Results Management
SERP	Search Engine Results Page
SES	Search Engine Strategies
SEW	Search Engine Watch
SI	Supplemental Index
SLA	Service Level Agreement
SMB	Small And Medium Businesses
SMEs	Small And Medium-sized Enterprises
SMM	Social Media Marketing
SMO	Social Media Optimization
SMP	Social Media Platform
SNS	Social Networking Service
SOV	Share Of Voice
SOW	Statement Of Works
SQL	Sales Qualified Lead
SRM	Search Reputation Management
SSI	Server Side Includes
SSL	Secure Sockets Layer
SSP	Supply-side Platform
STW	Search The Web
SVD	Singular Value Decomposition
SWL	Sitewide Link
SWOT	Strength, Weaknesses, Opportunity, Threats
TF	Trust Flow
TF-IDF	Term Frequency-inverse Document Frequency
TLD	Top-level Domain
TLP	Top Level Page
TOS	Terms Of Service
TR	Trust Rank
TTF	Topical Trust Flow
UCD	User-centric Design
UEO	User Experience Optimization
UGC	User-generated Content
UI	User Interface
UI	User Intent
UR	Url Ranking
URL	Uniform Resource Locator
USP	Unique Selling Point
USP	Unique Selling Proposition
UTM	Urchin Tracking Module
UV	Unique Visitor
UX	User Experience
VA	Virtual Assistant
VIPS	Visual-block Page Segmentation
VM	Viral Marketing
VOD	Video on demand
W3C	World Wide Web Consortium
WDF	Within Domain Frequency
WH	Whitehat
WMT	Webmaster Tools
WMW	Webmaster World
WOMM	Word of mouth marketing
WWW	World Wide Web
WYSIWYG	What you see is what you get
XHTML	Extensible HyperText Markup Language
XML	Extensible Markup Language
Y!	Yahoo!
YMYL	Your Money Or Your Life
YOY	Year on year
YTD	Year To Date