Simba's Content Matrix: Introduction
Simba’s Content Matrix is a book written by Simba Mudonzvo in 2022 and is promoted as a Digital Marketing book. Simba claims to be inspired by the BCG Growth-Share Matrix, a chart created by Alan Zakon and BCG’s founder Bruce D. Henderson.
The purpose of Simba’s Content Matrix is to help marketers analyse their digital marketing activities or channels or campaigns. This helps marketers allocate marketing budgets, resources as well as know which digital marketing activities or channels or campaigns to invest in, to optimize and to stop.
Learn How To Quickly and Easily Analyse and Skyrocket Your Digital Marketing
How To Use Simba's Content Matrix to Quickly & Easily Analyse and Skyrocket 🚀 Your Digital Marketing!
Google Analytics + Simba's Content Matrix = 😍 Match Made in Marketing Heaven!
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Finally Something so Simple & Easy for Everyone To Use To Analyse and Improve Their Digital Marketing!
Are you tired of guessing which marketing activities are actually working? Do you wish you could just stop wasting time and money on things that aren’t giving you results? Well, good news! With Simba’s Content Matrix, you can finally know for sure what’s working and what isn’t.
The matrix makes it easy to track your marketing campaigns and see which ones are providing a positive ROI. So why wait? Start using SCM today and get the insights you need to take your marketing to the next level!
Wondering which digital marketing campaigns are actually working? There’s an easy way to find out. Just take a look at your Simba’s Content Matrix chart – You’ll be able to quickly and easily see which campaigns are giving you the results you want.
Save time and money by not wasting resources on ineffective marketing activities. Stop wasting time and start spending your time on what’s working. Let Simba’s Content Matrix show you what’s working and what isn’t.
With just a few steps, you can create marketing charts that are easy to understand for people who aren’t experts in digital marketing analytics.
Simba’s Content Matrix charts are a great way to communicate complex digital marketing analytics data sets in an easily digestible format.
With Simba’s Content Matrix you can instantly see which digital marketing activities are getting clicks and converting like crazy i.e. driving traffic, generating qualified leads, bringing you customers and sales and which ones need looking at
Quickly see which digital marketing activities are getting clicks and converting. This lets you know what’s working and what’s not, so you can adjust your digital marketing strategy on the fly and readjust your marketing budgets accordingly.
With SCM, you’ll always know what decision to make for your marketing campaigns. Insights gained from using SCM will help you fine-tune your marketing strategy for better results. Having certainty in your marketing decisions will give you the edge against competitors.
Simba's Content Matrix: Frequently Asked Questions (FAQ)
The chart was created by digital marketing expert Simba Mudonzvo.
Simba’s Content Matrix consists of a scatter graph to rank digital marketing channels, or campaigns, or activities based on their clicks and conversions. The chart is divided into Zombies, Question Marks or Catch-22s, Stars and Evergreens.
Simba’s Content Matrix or SCM is a tool designed to used by marketers to help with long-term business strategic planning, to help marketers consider growth opportunities by reviewing their digital marketing activities or channels or campaigns to decide where to invest, to stop, or optimize.
It is called Simba’s Content Matrix because:
Marketers and Companies dealing with multiple Digital Marketing activities or channels or campaigns can find it challenging to decide how to allocate resources (i.e. marketing budget, time, staff etc) for them.
Some digital marketing channels or campaigns might seem promising; however, the risk of failure can also be high.
Similarly, some digital marketing campaigns or channels do not require a lot of investment to generate results for the company.
Striking that delicate balance between how much marketing budget to allocate and when to allocate funds for digital marketing will be answered by marketers and companies around the world by using Simba’s Content Matrix
You collect two types of numerical data: 1) Clicks (or Views) and 2) Conversions and then plot a scatter graph to rank digital marketing channels or digital marketing campaigns (activities) on the basis of clicks and their relative conversions data.
The horizontal axis represents the number “conversions,” while the vertical axis represents the number of conversions.
The four quadrants that make up Simba’s Content Matrix are designated Zombies (Lower Left), Question Marks or Catch-22s (Upper Left), Stars (Upper Right) and Evergreens (Lower Right)
A Zombie is a metaphor for a dead body re-animated through various methods, most commonly magic like voodoo. The phrase, Zombie, is applied to any digital marketing activity or channel or campaign that gets no clicks or conversions, they just suck the business dry of its marketing budget and resources!
A Question Mark or Catch-22 is a metaphor for a problematic situation for which the only solution is denied by a circumstance inherent in the problem or by a rule.The phrase is applied to any digital marketing channel or campaign that is getting a lot of attention (clicks or views) BUT no conversions.
Marketers will often find themselves in a catch-22 situation whereby if they decide to further invest in these marketing channels or campaigns, they risk wasting the marketing budget, but if they do not, they risk losing out on conversions.
An Evergreen is a metaphor for a tree or plant that retains its green leaves through the year and into the following growing season. Evergreen trees do not shed their leaves. The term “Evergreen” is applied to any digital marketing activity or channel or campaign that does not require much investment (i.e. low maintenance), and yet still gets attention (clicks and views) and has conversion rates.