A check to find any SEO issues that affect website organic traffic. An SEO Audit should check that: Benefits of an SEO Audit When Should You Do An Audit? Before You Conduct An SEO Audit SEO Audit Tools Please refer… Read More »What is an SEO Audit?
Competitor Audit Checklist Content SEO Checklist On-Page SEO Audit Checklist User Experience Audit Checklist Technical SEO Audit Checklist Crawling Issues Canonical Issues Security Issues CMS Security Issues Site Architecture Issues Structured Data Issues Mobile-Friendliness Issues Accessibility & Compliance Issues Manual… Read More »SEO Audit Checklists
Google is an answer machine. They discover, understand, and organize the world’s internet information. This enables them to offer relevant results to the questions searchers are asking. Search engines have three primary functions: How Google Search Crawl the Web Google… Read More »How Google Search Works
SEO ranking factors are all about Relevancy. Relevancy is about Quality, Authority, Expertise & Trustworthiness. SEO success factors are elements you fix or improve (optimize) to boost your rankings. Higher rankings equal more organic traffic and increased search visibility. Critical… Read More »Google Search Ranking Success Factors
What is E-A-T & why does it matter? E-A-T is an acronym created by Google that stands for expertise, authority, and trustworthiness. It features in Google’s Search Quality Evaluator Guidelines (PDF). The document guides Google’s human team of evaluators when… Read More »E-A-T: Google Search Quality Evaluator Guidelines
Google search webmaster guidelines apply to all sites in Google’s index. If you want your site to appear in Google SERPs, you should follow the guidelines. The 3 pillars of the guidelines are: Google search webmaster guidelines define the actions… Read More »Google Search Webmaster Guidelines
Crawling & Indexing Ranking Factors Google Algorithm Updates Website Structure Manual Action/Penalties Redirects Mobile-Friendly Sitemaps Security SEO Content Off-Page SEO Robots.txt and Directives Canonicalization, Rel= Attributes Local SEO Speed Structured Markup
The Google search algorithm is one of the most powerful forces on the internet, that determines how many clicks (and ultimately conversions i.e. clicks, e-mails signups). Learn the power of this force by reading about Simba’s Five Forces. Google makes… Read More »Google Search Algorithm Updates
Do you ever feel like everyone in SEO speaks a foreign language? Don’t worry, you’re not alone. In fact, I’m pretty sure most of us have been there at one point or another. With all of the SEO acronyms and abbreviations flying… Read More »SEO Acronyms
Simba’s Content Matrix: The Core Idea Simba’s Content Matrix helps anyone doing marketing on the internet to prioritize and decide which digital marketing activities to spend money on in order to get more attention, clicks and conversions. The more clicks… Read More »What is Simba’s Content Matrix?
